A Apple está planejando uma grande reformulação do Siri, transformando-o em um chatbot de IA integrado ao iPhone e Mac. Essa atualização permitirá interações por texto e voz, similar aos chatbots da Google e OpenAI. A mudança está prevista para este ano e é distinta das novas funcionalidades de personalização que também estão a caminho.
- •• Apple está reformulando o Siri para um chatbot de IA.
- •• O novo Siri permitirá interações por texto e voz.
- •• A atualização visa competir com chatbots como Google e OpenAI.
Why it matters: Essa atualização é crucial para a Apple, pois busca manter sua relevância no mercado de assistentes virtuais, competindo com tecnologias emergentes de IA. A adaptação do Siri pode melhorar a experiência do usuário e aumentar a adoção do dispositivo.
Renault has launched the Boreal Tech Upgrade campaign, offering discounts of up to R$ 10,000 on the purchase of the new Boreal SUV for customers who use their smartphones as part of the payment. The promotion, valid until January 30, requires a technical evaluation of the smartphone at selected stores in certain Brazilian cities.
- •• Renault offers up to R$ 10,000 off the purchase of the Boreal.
- •• Discount is available for customers using smartphones as part of the payment.
- •• Boreal Tech Upgrade campaign runs until January 30.
Why it matters: This campaign is an innovative strategy to boost sales of the new SUV, integrating technology and consumption while attracting a younger, more connected audience.
Samsung is reportedly preparing to launch a new Qi2 battery pack for the Galaxy S26, featuring a magnetic charging ring that supports up to 15W power delivery. The power bank is expected to have a 5,000mAh capacity and can charge at 25W, with a foldable arm for use as a stand, enhancing user convenience.
- •• Samsung is set to launch a Qi2 battery pack for Galaxy S26.
- •• The accessory supports up to 15W wireless charging.
- •• It features a 5,000mAh battery with 25W charging capability.
Why it matters: This development is significant as it indicates Samsung's commitment to adopting the latest charging technologies, which can enhance user experience and device compatibility in the mobile market.
Volvo's new EX60 crossover EV, featuring fast-charging capabilities and a new electric architecture, aims to redefine its battery-powered lineup. With an estimated range of 400 miles and an 800-volt system for ultra-fast charging, the EX60 addresses common EV ownership challenges while reshaping Volvo's supply chain for improved profitability.
- •• Volvo's EX60 crossover EV officially launched today.
- •• Features ultra-fast charging with an 800-volt architecture.
- •• Estimated range of up to 400 miles per charge.
Why it matters: This launch is significant as it reflects Volvo's commitment to improving EV technology and profitability, addressing consumer concerns while enhancing its market position in the growing electric vehicle sector.
Samsung is set to unveil its Galaxy S26 lineup at the first Galaxy Unpacked event of 2026. Following a year of innovative foldables and new form factors, the S26 series is expected to maintain a similar design to its predecessor, the S25, featuring a flat front screen and vertical camera arrangement. Engadget will provide live coverage of the event, highlighting the latest advancements in Samsung's smartphone technology.
- •• Samsung's Galaxy Unpacked event is scheduled for February 2026.
- •• The Galaxy S26 lineup will include S26, S26+, and S26 Ultra models.
- •• The design will closely resemble the Galaxy S25, with minor updates.
Why it matters: The Galaxy S26 series represents Samsung's ongoing innovation in the competitive smartphone market, impacting consumer choices and setting trends for future devices. Keeping up with these developments is crucial for professionals in tech and business.
Netflix is redesigning its mobile app to integrate vertical videos, similar to TikTok and YouTube Shorts, set to launch in 2026. This feature aims to promote new content types, including video podcasts, as Netflix competes with platforms like YouTube. Despite competition, Netflix reported $45.2 billion in revenue in 2025, with 325 million subscribers worldwide.
- •• Netflix will introduce vertical videos in its mobile app by 2026.
- •• The feature allows users to swipe through clips, enhancing user engagement.
- •• New content types, like video podcasts, will be promoted through this format.
Why it matters: This redesign reflects Netflix's strategy to adapt to changing viewer habits and compete with social media platforms, potentially increasing user engagement and attracting new subscribers.